How much is Google TV?

 


That is the first question I asked when watching a sweet video showing Google TV in action.

I’m sure if you haven’t seen it, you would like to.  Here’s a video clip:

Now even though Google prides itself on how user friendly it is, I could not for the life of me locate a monthly price no matter how hard I looked.  I ended up browsing all over the net searching for details on Google TV.  In the end I came back and looked a little closer at each page to find the information I was looking for.  Apparently the price break down of GOOGLE TV is as follows:

SONY INTERNET TV (which can display Google TV): Price starts at $599 for a tiny ass piece of crap, you’re looking at around $1400 for a 46″ TV.

JUST THE SONY INTERNET TV BLU-RAY DISC PLAYER (which you can attach to your existing TV): $399


This is directly off the Sony website that Google redirects you to when you choose to purchase GOOGLE TV:

Google TV™ built-in  (to TV and device)

Google TV delivers a new experience by bringing the TV and internet together. Using your existing cable or satellite service and at no additional cost, Google TV gives you access to more entertainment options and simplifies the process of finding what you’re looking. Plus, you can enjoy both TV and web content at the same time, on the same screen.


So I guess what it comes down to is that you are looking to spend around $450 after tax (depending on where you live) for this unit that you can attach to your existing TV.  Obviously you will need a newer digital flat panel model.  Grandma’s old UHF unit won’t do you much good.  😛  For unlimited TV this sounds like a pretty great deal to me!  I have not had cable TV in over 12 years because I am strongly against paying money for advertising.  When television first became mainstream, advertisers would sponsor programs that were broadcast out onto the airwaves for free.  Anyone could pick up a station if they were close enough to a broadcasting antenna.  The advertisers sponsored the shows and all was well in the world.  Then came cable TV. Suddenly not only did they want to shove advertisements down our throats, but they wanted us to PAY FOR IT??!?!?  I have never understood this system, nor will I ever pay for it.  I watch my movies, documentaries, and the occasional TV show on Netflix or my Media Player attached to a 1 TB HDD.  I never see a single ad.  People at work and in my band tell me about this “funny ad” which I cannot relate to because I have no idea what’s popular in that medium, nor do I really care.   Enough of my personal ad tirade!  The one last thing I want to know is….

IS GOOGLE TV AD FREE?

I did a search and found my answer on Google’s website.  I’ll spare you the suspense- there are ads.  Now, as someone who owns a blog I am tempted to exploit this medium and air my very own ad on national TV to promote NERDS EVERYWHERE!  At the same time I could never afford this and I know this is just my first response to this type of opportunity.  Now the community at large who is excited about internet TV will be quite bummed to learn that they have to watch ads.  I think many of us in the younger generation have become accustomed to watching shows without the obnoxious interruptions of Dow Industries and Coca-Cola.  Even though ads are going to be a part of Google TV, I am still tempted to check it out.  I’ll wait until a friend gets it or go to Fry’s and experiment.  Watch for my next review and I’ll keep you all informed.  Remember, it’s best to wait for 2nd generation units to come out anyway.  They are going to probably have a lot of upgrades to make after the “beta test on the world.”

*Oh yes, and if you’re interested in Google TV- here is a device I found on Amazon.com that might be a cheaper way to jump into the action (now I’m slinging ads!  Someone bash me in the nose with an apple!)*

I will say farewell now with Google’s policy on advertising with their new Google TV business that will attempt to kick Cable TV directly in the balls.  The following was copied directly from Google at http://www.google.com/adwords/tvads/guide/index.html

Promote your business on TV

Google TV Ads allows businesses of all sizes to advertise on national television. TV advertising is a compelling medium, but if you’re new to TV it can be difficult to understand how to set up ads and campaigns to ensure success. This handbook has been designed as a guide to understanding:

  • Whether television is the right advertising medium for your business
  • The TV ad creation process and best practices
  • How to create and manage successful TV campaigns
  • Methods to track and analyze TV campaign performance

Why TV advertising?

By exploring the world of television ads, you are considering one of the most compelling and powerful media outlets available today. With the average American watching over 150 hours of television per month1, television allows advertisers the opportunity to engage with audiences while they’re consuming entertainment and information. Television allows you to convey your message through sight, sound, and motion while building credibility and trust in your brand. Read success stories from small and medium sized businesses that have used television advertising to grow their businesses.

This Strategy Guide offers tips, tricks and information needed to set you and your business up for success as a television advertiser. We hope you find it useful enough to keep handy as you develop your business’ television strategy and campaigns.

What you can expect with TV advertising

  • Television allows you to reach a wider audience than any other advertising medium. Television advertising helps to expand on the benefits of your products or services and build a trust in your brand while generating awareness and demand.
  • Unlike search advertising, which prompts ads based on a user’s actions, television ads are placed within TV programs and generate new awareness and demand amongst a wide audience.
  • TV ad campaigns require time and commitment in order to drive results. Typically, ads should air for no less than 3-4 weeks to get your message through and register an impact.
  • TV can be used effectively as an extension of search campaigns to drive new customers to your website. Read our case study on ooVoo, a video chat provider that drove exponential growth in web traffic and searches through television ads.
  • Google TV Ads currently only offers nationally targeted advertising in the United States. We do not currently offer local TV inventory, so if you are a local only business, national television may not be the right medium for you.

ORIGINALLY POSTED 16 NOVEMBER 2010

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About Jonathan G. Nelson

Jonathan G. Nelson is the editor-in-chief and owner of NERD TREK. He is also owner/publisher at AAW Games / AdventureAWeek.com, a tabletop gaming company based in Snoqualmie, WA.

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